General

As FMCG brands move towards cleaner labels and authentic sensory experiences, natural fragrance ingredients have become a key differentiator. From personal care and home care to wellness and hygiene products, the right aroma directly influences consumer perception and repeat purchase. This blog explains how FMCG and export manufacturers can use natural fragrance ingredients effectively, what to look for in a reliable supplier, and why Dil Bahar Aromas—an aromatic ingredients manufacturer in India since 1959—is a trusted partner for consistent, scalable, and customised aroma solutions.